MSME Ready ERP Cloud · CRM Module

From Enquiry to Relationship to Revenue

A lead should not disappear just because the next follow-up was forgotten across calls, chats, and spreadsheets.

  • Brings enquiries, company contacts, sources, and history into one CRM record
  • Assigns clear lead ownership, reminders, and configurable pipeline stages
  • Shows stage movement, overdue follow-ups, and conversion trends in one view
Standalone at ₹4,990 + GST / month (Unlimited Users) · or Full ERP Cloud Pricing & Demo ↓

CRM · End-to-End Flow

LIVE WORKFLOW
01 New Lead
02 Assignment
03 First Contact
04 Qualification
05 Follow-Up
06 Proposal
07 Won / Lost
Enquiry → Pipeline Clarity 6 Core Capabilities · Unlimited Users

What changes: Every enquiry gets an owner, every conversation has context, and every next action is visible.

Why MSMEs Upgrade CRM

What breaks on spreadsheets & WhatsApp — and how Webyappy solves it.

Every screen and rule in CRM Module is designed around the practical day-to-day bottlenecks growing Indian MSMEs face.

Challenge 01

Enquiries scattered everywhere

Website enquiries, phone calls, WhatsApp messages and marketplace leads sit in different places; nobody owns the complete list.

✓ Webyappy Solution
One lead-and-client record

Bring enquiries, company contacts, sources and interaction history into structured CRM records.

Challenge 02

Follow-ups depend on memory

Salespeople keep reminders in diaries and chats. Opportunities go cold when someone is busy, absent or leaves.

✓ Webyappy Solution
Clear ownership and next action

Assign leads, set reminders, track overdue follow-ups and route opportunities through configurable stages.

Challenge 03

Management sees activity, not conversion

Owners hear "we are following up" but cannot see stage-wise pipeline, ageing, lost reasons or conversion trends.

✓ Webyappy Solution
Pipeline visibility

Show enquiries, stage movement, won/lost outcomes, projected business and salesperson activity in one dashboard.

Configured Around Your Business

What changes: Every enquiry gets an owner, every conversation has context, and every next action is visible.

Configurable: Lead fields, pipeline stages, assignment rules, source integrations & sales reports.

Inside CRM Module

Complete capabilities with live Desktop, Tablet & Mobile previews.

Every core workflow is ready out of the box—and fully customisable around your MSME’s fields, approval rules, statutory needs and MIS reports.

01 LEAD CAPTURE & AUTO-ROUTING

Omnichannel Lead Capture & Instant Territory Assignment

Centralize incoming B2B enquiries from IndiaMART, Website forms, WhatsApp, exhibitions, and referrals—auto-deduplicated and routed in seconds.

  • Direct intake from IndiaMART, TradeIndia, Website, Meta & Official WhatsApp
  • Automatic mobile/GST duplicate check prevents two reps calling the same buyer
  • Round-robin, territory, or product-line routing with instant mobile push alert
✦ Instant Lead Routing Request CRM Demo →
Live Preview · LEAD CAPTURE & AUTO-ROUTING
🔒https://cloud.webyappy.com/crm/lead-capture-auto-routing
● Cloud Synced
WY
CRM LEAD CAPTURE & AUTO-ROUTING
● Live
CRM / LEAD CAPTURE & AUTO-ROUTING
+ New
● Role Filter Active
Automated Multi-Source Enquiry Capture & Routing Active Workflow
01
01 INTAKE
Website, IndiaMART & Chat
Captured in Real Time
02
02 DEDUPE
Phone & GSTIN Checked
Zero Duplicate Records
03
03 ROUTING
Assigned to Territory Rep
Asha Shah (West Zone)
04
04 SLA TIMER
First-Call Task Created
Due Within 30 Mins
✓ Every incoming enquiry gets a clear owner and first-response SLA automatically.
✓ Role-Based Access · Configurable fields, approvals & MIS Webyappy Cloud
02 LEAD & OPPORTUNITY PIPELINE

Visual Deal Pipeline, Linked Quotes & Weighted Forecast

Track every B2B opportunity across stages with linked quotation revisions, win probabilities, expected close dates, and clear sales ownership.

  • Clear stage progression from New Enquiry → Demo → Proposal → Won
  • Links multiple quotations, revisions & weighted forecast values per deal
  • Mandatory next follow-up date on every single active opportunity
✦ Zero Forgotten Deals Request CRM Demo →
Live Preview · LEAD & OPPORTUNITY PIPELINE
🔒https://cloud.webyappy.com/crm/lead-opportunity-pipeline
● Cloud Synced
WY
CRM LEAD & OPPORTUNITY PIPELINE
● Live
CRM / LEAD & OPPORTUNITY PIPELINE
+ New
● Role Filter Active
Active Sales Pipeline • ₹1.48 Cr 28 Live Deals
New Enquiry (9)
Mehta Industries (Fabrication)
Owner: Asha Shah
₹9.4L Call Tomorrow
Sterling Pharma Tech
Website Form • Meera K.
₹6.8L Assigned: Vikram
Proposal Sent (11)
Apex Heavy Engg.
Quote #QT-884 v2
₹14.2L Hot • 85% Prob
Sahyadri Auto Ltd
Factory Demo Done
₹8.5L Follow-up Tom.
Won & Closed (8)
Vanguard Logistics
50% Advance Received
₹11.7L Sent to Prod ✓
Konkan Agro Corp
PO Signed Today
₹18.0L Won ✓
✓ Role-Based Access · Configurable fields, approvals & MIS Webyappy Cloud
03 CLIENT 360° PROFILE

Complete Client History on One Clean Screen

Click any client to view decision-makers, GSTIN, lifetime order value, past quotes, active work orders, and pending payments.

  • Single 360° profile linking Sales, Production, Finance & Service
  • Multiple stakeholder contacts (Purchase Head, Plant GM, Accounts)
  • Instant repeat-order history without digging through old emails
✦ 360° Account View Request CRM Demo →
Live Preview · CLIENT 360° PROFILE
🔒https://cloud.webyappy.com/crm/client-360-profile
● Cloud Synced
WY
CRM CLIENT 360° PROFILE
● Live
CRM / CLIENT 360° PROFILE
+ New
● Role Filter Active
Key Enterprise Accounts
PLATINUM B2B ACCOUNT

Apex Heavy Engineering Pvt Ltd

GSTIN: 27AABCA9921K1Z4 • Decision Maker: Rakesh Mehta (Director)

Lifetime Value ₹68.4 Lakhs
Open Quotes 2 (₹14.2L)
Outstanding AR ₹0 (Clean)
✓ 2 Active Machines Installed✓ AMC Covered till Dec 2026✓ Preferred Repeat Buyer
✓ Role-Based Access · Configurable fields, approvals & MIS Webyappy Cloud
04 INTERACTIONS & REMINDERS

Smart Follow-Up Reminders & Unified Call Timeline

Log calls, WhatsApp messages, and meeting outcomes in 10 seconds—while automated alerts ensure no rep ever misses a scheduled callback.

  • Morning digest of today’s due calls, demos & proposal follow-ups
  • Auto-escalation to Sales Manager if a high-value lead goes untouched
  • Chronological timeline of calls, audio notes & WhatsApp shares
✦ Auto-Escalation SLA Request CRM Demo →
Live Preview · INTERACTIONS & REMINDERS
🔒https://cloud.webyappy.com/crm/interactions-reminders
● Cloud Synced
WY
CRM INTERACTIONS & REMINDERS
● Live
CRM / INTERACTIONS & REMINDERS
+ New
● Role Filter Active
Today’s Priority Follow-Up Queue
6 Scheduled Callbacks • Overdue Escalations Active
2 Action Items
MI
Mehta Industries — Fabrication Enquiry Follow-Up (Asha Shah)
Owner Assigned · Next Action: Call Tomorrow, 11:00 AM • Source: Website Form
DC
Deccan Cold Chain — Proposal Follow-Up Reminder
Follow-Up Due · Overdue by 45 mins • Escalated for Manager Review
✓ Role-Based Access · Configurable fields, approvals & MIS Webyappy Cloud
05 SEGMENTATION & ANALYTICS

Client Segmentation & Real-Time Funnel Analytics

Filter accounts by industry, region, or revenue tier, and see exact conversion rates across every stage of your sales funnel.

  • Segment clients by Industry, Region, Deal Tier, or Buying Frequency
  • Track Inquiry → Demo → Quote → Win conversion ratios live
  • Identify lost-deal reasons (Price, Lead Time, Competitor) objectively
✦ 24.6% Lead-to-Win Ratio Request CRM Demo →
Live Preview · SEGMENTATION & ANALYTICS
🔒https://cloud.webyappy.com/crm/segmentation-analytics
● Cloud Synced
WY
CRM SEGMENTATION & ANALYTICS
● Live
CRM / SEGMENTATION & ANALYTICS
+ New
● Role Filter Active
Monthly Inquiries +18% MoM
180
Demos Completed 42% Conv.
76
Orders Won 24.6% Win
44
Funnel Conversion & Revenue by Segment
Enterprise Turnkey Accounts (₹1.14 Cr) 62% Share
Growth MSME Manufacturers (₹53.3L) 29% Share
OEM Annual Rate Contracts (₹16.7L) 9% Share
✓ Role-Based Access · Configurable fields, approvals & MIS Webyappy Cloud
06 SAMPLES, RENEWALS & HANDOVER

Product Sample Tracking, Contract Expiry Alerts & Territory Handover

Close the operational gaps around B2B selling—track sample evaluations sent to prospects, get alerted before rate contracts expire, and reassign pipelines cleanly.

  • Track product samples, trial units & lab evaluations dispatched to prospects with feedback due dates
  • Automated 30-day advance alerts before client rate contracts, warranties, or reorder cycles expire
  • 1-click bulk territory & open-deal handover when a sales executive changes role or exits
✦ Zero Pipeline Leakage Request CRM Demo →
Live Preview · SAMPLES, RENEWALS & HANDOVER
🔒https://cloud.webyappy.com/crm/samples-renewals-handover
● Cloud Synced
WY
CRM SAMPLES, RENEWALS & HANDOVER
● Live
CRM / SAMPLES, RENEWALS & HANDOVER
+ New
● Role Filter Active
Sample Evaluations, Contract Renewals & Pipeline Continuity Configured Rules
Sample Trial
Polymer Grade Batch #SMP-114

Dispatched to Sahyadri Auto QA Lab · Trial feedback due Tomorrow 4:00 PM.

✓ Linked to Deal #OPP-419
Renewal in 21d
Apex Engg Annual Supply Contract

₹24L annual fasteners contract expiring next month; renewal quote task queued.

✓ Owner Alerted ✓
Zero Attrition Loss
1-Click Territory Reassignment

Transfer all active leads, history & upcoming reminders to a new rep in 10 seconds.

✓ 100% Context Retained
✓ Role-Based Access · Configurable fields, approvals & MIS Webyappy Cloud
Enterprise Foundations Included

Built-in controls, customisation & data portability.

Every CRM Module deployment includes enterprise governance, no-hassle data migration, and customisation around your MSME’s exact rules.

01 · Access & Governance

Role, Branch & Maker-Checker Control

  • Granular View / Create / Edit / Approve / Export permissions per role
  • Multi-branch, plant, warehouse & department data scoping
  • Immutable user & timestamp audit log on sensitive edits
02 · Customisation

Custom Fields, Workflows & Print Layouts

  • Add custom fields, dropdowns, numbering series & validation rules
  • Configurable multi-level approval thresholds mapped to your hierarchy
  • Company-branded PDF print formats with logo, GSTIN & terms
03 · Data & Connectivity

Bulk Import/Export, Alerts & Mobile Ready

  • Guided historical master & opening-data import via Excel / CSV
  • 1-click Excel, CSV & PDF exports across registers and MIS views
  • Configurable WhatsApp, Email & in-app notifications on Web & Mobile
One Connected Operating Rhythm

Explore all 15 configurable ERP modules.

Begin with CRM today and connect additional departments whenever your team is ready — all sharing one unified database.

Sales

CRM

Lead and client management, interaction tracking, reminders and analytics.

● Viewing Module
People

HRMS

Recruitment, onboarding, attendance, payroll, policies, documents and learning.

Explore →
Management

Productivity

Daily reviews, KRA/KPI/OKR tracking, performance monitoring and reports.

Explore →
Management

Clarityboard

Director dashboard for BI, sales, production, client, HR and cross-functional analytics.

Explore →
Sales

Quotation

Quotation creation, version control, approvals, PDFs, emails and quote history.

Explore →
Sales

Sales Performance

Calls, meetings, calendar, targets, geo-tracking, sales kit and reports.

Explore →
Sales

Marketing Automation

Campaigns, email/SMS/WhatsApp, lead nurturing, follow-ups and analytics.

Explore →
Operations

Production Suite

Planning, job cards, MRP, work orders, stage monitoring, QC and inventory.

Explore →
Operations

Service Suite

AMC, assignment, service requests, feedback, SLA and renewal alerts.

Explore →
Operations

Distributor / Franchise

Distributor login, pricing, orders, stock, commissions, analytics and invoices.

Explore →
Sales

Ecommerce Suite

Catalog, inventory, orders, customers, payments, discounts and reviews.

Explore →
Finance

Accounts & Finance

Purchase, invoices, vendors, Tally/GST, expenses, payments and reports.

Explore →
Operations

Project Management

Goals, milestones, tasks, status tracking, alerts and project reports.

Explore →
Management

Task Management

Task creation, assignment, deadlines, status updates and manager dashboards.

Explore →
Finance

Admin

Assets, office inventory, petty cash, supplies, documents and policies.

Explore →
Pricing & Personalised Walkthrough

Start with CRM at ₹4,990/month — or run your entire MSME on one cloud.

Zero per-user charges on every plan. Begin with CRM Module standalone today and upgrade to the full 15-module ERP Cloud whenever your team is ready — your data carries over seamlessly.

Start With This Module

CRM Module (Standalone)

₹4,990 + GST / month
FLAT MONTHLY PRICE · UNLIMITED USERS
  • Lead & client management from enquiry to closure
  • IndiaMART, TradeIndia, Meta Ads & Website auto-capture
  • Interaction tracking across calls, WhatsApp & meetings
  • Multi-contact accounts, GSTIN mapping & repeat-order alerts
  • Automated follow-up reminders & funnel conversion MIS

No per-seat shock: add your entire sales, operations or admin team without paying extra per user.

★ Most Popular · All 15 Modules

Complete MSME Ready ERP Cloud

₹49,900 + GST / month
BILLED QUARTERLY IN ADVANCE · UNLIMITED USERS
💡 Pay annually & save 10% on your subscription fee.
  • Includes CRM + all 15 connected ERP modules
  • Unlimited users across every department & branch
  • Dedicated cloud instance mapped to your MSME workflow
  • Team onboarding, training & ongoing support included
  • Need bespoke custom module engineering? ₹75,000 one-time per custom module

Ready to see Webyappy CRM mapped to your workflow?

Book a free 1-on-1 consultation and live product walkthrough with our implementation specialists.