Social Media Marketing


Creating content and sharing it on social media platforms with the intention to achieve marketing and branding goals. It involves activities like posting text, images, videos and other content on social media websites which will drive audience engagement. Social media marketing is becoming more and more popular for both practitioners and researchers.

Social media marketing can help with a number of things like increasing the website traffic, Building conversions, raising awareness of the brand and the company, Creating a positive brand image and reputation. Social media network mostly works on Word of Mouth, the internet’s ability to reach hundreds and millions of people across the globe online word of mouth has a powerful reach. Social media generates a personal emotion and interaction, fulfilling the demands and requirements of such audience will ensure trust and loyalty of the consumers.

How much does it cost
for you

Unfortunately, there’s no straight answer. Like most other marketing strategies, it depends on what you want.


Do i need a specialist for SMM?

Indeed , you would need a specialist to take over the task of handling your social media work. Having a team dedicated to social media marketing is ideal for a successful online presence.

Which social media platforms should my business have a presence on?

Ideally it is advisable to promote your business in all social media channels. If its visually appealing, consider using Pinterest and Instagram.

Can I post the same content to different social media channels?

Ofcourse! Content can be the same on all social media channels. By reposting the content, you generate more people to your website. It also helps those followers who have not seen the content or have missed out, with this you can be sure that most of your audience have seen the content.

What is the process

  • Documenting the ideal audience

    Targeting the ideal customer is important for understanding which product or service fits them well. This is a very crucial process because without knowing your audience, al your marketing efforts will go to waste.

  • Identify the key metrics

    Metrics are tools that assist in the marketing process. It helps measure the audience engagement, conversion rate, reach, time spent on the website of the users in a systematic way.

  • Create engaging content:

    Content needs to be engaging and unique. Posting content, images, videos, etc keeps the audience engaged to your social media efforts. This can in turn generate leads and conversion, ultimately resulting in sales.

  • Track:

    Keep a track on the results and analysing the data will ensure that the contents created will not have any errors, this will ensure a successful social media marketing campaign.

How does it work

Social media marketing works on metrics.


This is a process to analyse the leads, the volume of visits and customers to a website from individual social channels. To keep a track on such processes Google Analytics can be used, it is a free tool that shows all the demographics, preference of website visitors from social networking sites.

ROI data:

ROI can help measure the profit of a social media campaign. Social media marketing although is a marketing tool, it is often difficult to quantify the success of the campaign. The ultimate goal is to generate sales

Customer response:

it is used to measure the frequency of the customers engagement to social media sites. This can help in identifying the needs and requirements of the audience and also can reply to their queries and problems.


Popular social media sites like FaceBook, Instagram, Linkedin, Twitter, etc also work on the factor of virality. A vigorous audience activity will result to generating sales volume.