Search Engine Optimizations
Introduction
SEO is the seed of internet marketing. The fierce competition that is currently in play has made SEO more important as ever. For increased visibility and relevancy of a website, SEO optimizes the website for successful Search Engine Rankings.
Why would your website need SEO? The majority of web traffic is driven by search engines like google or bing. SEO provides a more targeted traffic to the website; in simpler words, search engines bring users who are seeking what you offer or sell. If SEO is done early and well, then it can come to be very cost and time efficient. Optimizing a website means editing its contents, adding content, making modification on HTML and the various other steps that would be involved in enhancing a website.
Search Engine Optimization is a long phrase which can be quite intimidating. SEO is not easy or simple, it is an art, science and skill, but once the code is cracked it starts to make sense. The only thing to understand is that in search engine results; you do not get a certificate or award for coming on top, coming on top while knocking off your competitors is rewarding.
How much does it cost
for you
It is advisable to start the SEO process while the website
is being built as it would be an easier process.Google loves to see
websites that are well made, loads fast and has the right keywords implemented.
FAQs
Which is better SEO or PPC?
The true answer to this is that both SEO and PPC are important for online marketing. Without SEO, you cannot establish domain authority, organic brand affinity and obviously a fully formed online presence. Without PPC, you wouldn't be able to get a more granular target prospect like the demographics, behaviour, keywords.
How much time do I need to invest in SEO?
SEO is an ongoing process as there is constant need to be on top of the search engine ranking. Google keeps on updating their search engine algorithms, so it is best to keep the SEO strategy implementation on top quality.
Why should I outsource my SEO?
SEO is a bit complex in nature and requires regular updates. For this purpose, a whole team with knowledge and skills that are into web development, content creation and digital marketing are required to carry out such tasks.
Will blogging help SEO?
Absolutely! Blogging is part of content creation. Every content you create will provide you the opportunity to rank for target keywords related to your business. The more high quality blogs you create the better results you will get through organic research.
Should I start my SEO before or after my website is built?
It is advisable to start the SEO process while the website is being built as it would be an easier process. Google loves to see websites that are well made, loads fast and has the right keywords implemented.
What is the process
SEO is a bit complex in nature and requires regular updates; but it is very effective for the business when done right
-
Study:
A thorough study is conducted to identify main keywords by using various tools, analysis and competitor analysis. A lot of market research is required before conducting the SEO process.
-
Structure:
When constructing a building requires a structure or plan to begin with. Similarly, a good structure is required to develop keywords on each page. Make a list of relevant keywords, use tools to identify which keywords are more relevant and high rankers and accordingly build an SEO structure.
-
On - Site SEO:
Optimize the site in such a way that the website is Search Engine friendly. Make sure that each page is optimized with main keywords
-
Link Building:
Link building involves the process of increasing the number and quality of inbound links to a webpage with the goal of increasing the Search Engine Rankings of that page or website.
-
Improvement:
The use of keywords should be improved regularly.
Taking time on updating links and keywords. -
Analyse the rankings and traffic:
Keep a thorough check on the rankings and the traffic. This will ensure timely update of keywords and improvement upon it.look into the ranking and traffics to analyse results.
How does it work
Search Engine Optimization has 3 functions :
Crawling:
Crawling is a process in which the Search Engines send out a program called crawlers to collect data from the internet. Crawlers discover new and updated content; as content can vary, it could be a webpage, image, video or a Pdf. The content is discovered by links. When a search engine visits a site, the robot.txt which is located in the root directory is the first file that is crawled.
Indexing:
Indexes contain information that Google was able to find. In layman's terms, Indexing is the process of adding web pages into Google search. Google works by crawling and indexing your pages, no index tag means that the page will not be added to the web search’s index.
Search Engine Ranking:
How does search engine ranking work?
When a person is on their search, the search engines go through their index for highly relevant content and delivers it in hopes to solve the searchers queries. The process of delivering the content to the searchers comes from the ranking system, where the more relevant content is forwarded to the searchers by the search engine.