How does digital marketing work ?
It is important for business owners to know how digital marketing works for making smarter digital decisions.
Online marketing
To create an impression of your brand, the first step is to have a phenomenal and unique website, this is where leads will eventually convert into customers. So how does one create such a website? A Digital Marketing team main objective is to attract, engage and convert leads. These objectives will ultimately lead to tactics and strategies to create a website that can target customers.
Search Engine Optimization
Optimizing your website to be on the top tier of search engines to reach a significant amount of leads. The end goal is to rank higher in Search Engine results page (SERP) to increase visibility in your target market. By giving significant importance to SEO, you can reach those prospects who are likely to be interested in your products and services.
Content Marketing
Content Marketing is essentially creating and promoting fresh content that attracts customers and keeps them engaged to your website. No matter what strategy you use for your digital marketing platform, content is needed to support these strategies.
Social Media Marketing
Social media marketing is used by most brands to support their digital marketing campaigns and bring traffic to their website. With the use of social media channels like FaceBook, Twitter, Instagram, LinkedIn and Pinterest.
Pay Per Click (PPC)
PPC is a type of tactic wherein the ad publisher clicks in everytime a new lead clicks on the ad. Google Adwords is the most popular and effective type of PPC. Now the question may pop in your mind, why should you pay for an AD when you are working on SEO? SEO will surely give you the results you need but at a slower pace, with the addition of PPC you can results quicker by pushing you to the top of Search Engine Results Page for relevant terms.
Email Marketing
Companies can use email to communicate with their target audience. It is used as a way to increase Brand Awareness, create word of mouth, promote events and get the word out about special promotions. It is important to nurture your existing leads to keep them engaged and promote customer retention campaign. Creating a monthly newsletter to engage your leads or to promote certain sales or discounts through emails.